Postgraduate Programme · Awarded by OTHM
Level 7 Diploma in Strategic Marketing
Learners of Diploma in Strategic Marketing – Level 7 qualification acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this Diploma in Strategic Marketing – Level 7 qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisat
Programme Overview
The Level 7 Diploma in Strategic Marketing, awarded by OTHM Qualifications, is a comprehensive programme designed to equip students with the knowledge and skills required to succeed in the field of strategic marketing. This 120 credits diploma is composed of six s that work together to provide a complete learning experience.
Students will gain a deep understanding of Contemporary Issues and Principles of Marketing, including the latest trends and developments in the field. They will also explore Consumer Behaviour and Market Communications, learning how to develop effective marketing strategies that meet the needs of target audiences. The programme also covers Digital and Social Media Marketing, enabling students to harness the power of digital channels to drive business results. Additionally, students will examine Contemporary Challenges and Strategic Marketing, developing the skills to navigate complex marketing environments.
The programme also focuses on Strategic Brand Management, teaching students how to build and maintain strong brands that drive business success. Finally, the Marketing Research Project provides students with the opportunity to apply their knowledge and skills in a real-world context, conducting research and developing a marketing strategy for a chosen organisation. By the end of the programme, students will have gained a comprehensive understanding of strategic marketing, as well as the practical skills to succeed in this field.
Top Skills You Will Learn
Through the Level 7 Diploma in Strategic Marketing, students will develop a comprehensive skill set that equips them to excel in the field of marketing. This course focuses on fostering expertise in strategic marketing, consumer behaviour, digital marketing, and brand management. Upon completion, students will possess a range of skills highly valued by employers, including:
- Strategic thinking and analytical capabilities to inform marketing decisions
- Professional communication skills to effectively engage with diverse audiences
- Project management competencies to lead and execute marketing projects
- Digital marketing expertise in social media, online advertising, and data analysis
- Brand management skills to create and maintain a strong brand identity
- Market research and analysis abilities to inform marketing strategies
- Creative problem-solving skills to address complex marketing challenges
- Leadership and team management competencies to guide cross-functional teams
Benefits of Enrolling in This Course
Elevate your marketing career with the Level 7 Diploma in Strategic Marketing, a comprehensive programme designed to equip you with the advanced knowledge and skills required to succeed in today's fast-paced marketing landscape. Awarded by OTHM Qualifications, this 120 credits diploma is a valuable addition to your professional profile. By enrolling in this course, you will gain:
- Expert knowledge in strategic marketing that enables you to drive business growth and innovation
- Industry-recognised qualification accredited by OTHM Qualifications
- Flexible online learning that fits around your schedule and lifestyle
- Practical skills development applicable to real-world marketing scenarios
- Enhanced career prospects in senior marketing roles and leadership positions
- Improved earning potential through advanced marketing skills and knowledge
Programme Highlights
Industry-Aligned Curriculum
Developed with industry leaders to ensure practical, job-ready skills valued by employers worldwide.
Expert Faculty
Learn from experienced professionals with real-world expertise in your chosen field.
Flexible Learning
Study at your own pace, from anywhere in the world, with our flexible online platform.
24/7 Support
Personalized guidance from our expert team, including academic assistance and career counseling.
Latest Curriculum
Stay ahead with constantly updated content reflecting the latest industry trends and best practices.
Career Advancement
Unlock new opportunities with a globally recognized qualification respected by employers.
Course Curriculum
Mandatory Units
6 UnitsWhy Enrol in This Course?
- Prestigious qualification recognised by OTHM Qualifications and valued by employers worldwide, enhancing your professional credibility and career prospects.
- Comprehensive curriculum covering key aspects of strategic marketing, including Contemporary Issues and Principles of Marketing, Consumer Behaviour and Market Communications, Digital and Social Media Marketing, Contemporary Challenges and Strategic Marketing, Strategic Brand Management, and a Marketing Research Project.
- Flexible study options designed for busy professionals, allowing you to balance your studies with work and personal commitments, and complete the course in a timeframe that suits you.
- Strong career outcomes with enhanced employment prospects, as the course is designed to equip you with the skills and knowledge needed to succeed in a strategic marketing role.
- Tailored to your needs with a focus on practical skills and knowledge, helping you to develop a deeper understanding of strategic marketing principles and their application in real-world contexts.
- Enrol today to start your journey and take the first step towards achieving a Level 7 Diploma in Strategic Marketing worth 120 credits.
Career Opportunities
Upon completing the Level 7 Diploma in Strategic Marketing, you will be well-equipped to pursue a range of exciting career opportunities in the field of marketing. This 120 credits qualification, awarded by OTHM Qualifications, is designed to equip you with the knowledge and skills required to succeed in a strategic marketing role.
Some potential career opportunities available to you include:
- Marketing Manager, Brand Manager, and Team Leader positions in marketing teams
- Market Research Analyst and Marketing Consultant roles in industry and consulting firms
- Digital Marketing Specialist and Social Media Manager positions in digital marketing agencies
- Product Manager and Category Manager roles in product development and management
- Marketing Strategist and Business Development Manager positions in senior marketing roles
Who is This Programme For?
The Level 7 Diploma in Strategic Marketing is an ideal programme for individuals looking to enhance their marketing skills and knowledge. This qualification is perfect for:
- Working professionals seeking career advancement in marketing and related fields, who want to develop strategic thinking and leadership skills.
- Aspiring managers looking to develop leadership skills and transition into senior roles within marketing departments.
- Career changers transitioning into new industries or roles that require strategic marketing expertise.
- Entrepreneurs and business owners seeking to develop a deeper understanding of marketing principles and strategies to drive business growth.
- Marketing specialists looking to upskill and reskill in areas such as digital marketing, brand management, and market research.
Entry Requirements
The Level 7 qualification has been designed to be accessible without artificial barriers that restrict access and progression. Learners will be expected to hold the following:
- Level 6 Qualification or an Undergraduate Honour’s Degree or an equivalent international qualification
OR
- Learners who have work experience and demonstrate drive and ambition to start their own business, or work in business development;
OR
- Learners who possess a first degree in another discipline and want to develop their own business or shift careers.
In certain circumstances, learners with considerable experience but NO FORMAL QUALIFICATION may be considered, subject to interview and being able to demonstrate their ability to cope with the demands of the programme.
The qualification is offered in English.
Learning Materials & Support
We provide comprehensive learning materials and dedicated support to ensure your academic success throughout your journey.
Learning Materials Included
Study Notes
Comprehensive study notes covering all key topics and concepts in detail.
Reference Videos & Lecture Recordings
High-quality video lectures and recordings from industry experts and academic professionals.
Reference Links to Articles & Journals
Curated links to academic articles, journals, and research papers for in-depth study.
Reference Books
Recommended textbooks and reference materials for comprehensive learning.
Sample Assignments
Sample assignments to help you understand expectations and prepare for submissions.
Academic Support
Dedicated academic support team to assist with course-related questions and learning guidance.
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- Duration
- 9 Months (Fast Track Available)
- Credits
- 120
- Delivery
- 100% Online
- Awarded by
- OTHM
Qualification Number
603/5946/8
